The Power of Recruiting Marketing

The Recruiting Marketing module focuses on attracting and engaging candidates. By creating an optimized site that emphasizes why a candidate should work for your company, you will attract candidates that want to work for you and be part of your company’s culture. When candidates are looking for a career, one of the first places they browse is your company’s career site. By adding valuable, engaging content candidates will be drawn to further into the site to explore the other content pages.

Recruiting Marketing utilizes Career Site Builder to create the career site. Select Recruiting Management field data can be configured to pass to Recruiting Marketing. Data fields include External Job Title, External Job Description, City, State, Country, Postal/Zip Code, along with other fields including 5 Custom Fields.

Setup Recruiting Marketing Job Field Mapping
Setup Recruiting Marketing Job Field Mapping

Some of the different built in features that can be incorporated into the career site are Join Talent Community, Customized Branding, Job Categories, Custom Searches, Social Sharing and Roles.

Branding – Company colors, logos, fonts, images can be used to create the company image on the career site. This helps candidate validate that even though the career site and the corporate websites might look different in styles they are still part of one company. Career Site Builder has the ability to create multiple brands which allows companies to showcase different businesses or even different stages of the candidate process.

Career Site Builder - Global Styles
Career Site Builder – Global Styles

Talent Community and Job Alerts – Passive candidates can join the talent community and job alerts without having to apply for a job. Limited data is entered by the candidate to join like First & Last Name, E-Mail Address and Password.

 Create Job Alert
Create Job Alert
Join Our Talent Community
Join Our Talent Community
Create an Account into Recruiting Marketing
Create an Account into Recruiting Marketing

Job Categories – Category pages can be modified to add additional content describing the category. Rules are added to the back-end of each category page to filter the jobs displayed on each page. The rules can be as simple as displaying all jobs that have the Country = Canada or the rules can be more complex to limit the number of jobs that appear.

Search – Most candidate will use this feature to narrow down the jobs they are looking for. Some of the features of the search area can be keyword, zip code (if zip code is on the requisition and passed over to RMK), radius search by distance from a zip code and by location. Other options can include other data fields passed over from RCM. An example could be City however the dropdown would only show cities for the jobs that have been posted externally.

Search Bar with custom Filters added
Search Bar with custom Filters added

Social Sharing – This feature allows candidates to post to different Social Media platforms from Twitter, Facebook, LinkedIn, Pinterest or email. Candidates would have to have a media account but once logged in they could post a job on their LinkedIn page or share it privately with a friend.

Example of Social Sharing
Example of Social Sharing

Interactive Google Maps – One of the features that can be turned on is an interactive map that shows all the jobs that are currently posted to the external site. Zip/Postal Code is a required field to be mapped over from Recruiting Management for this feature to work. Candidates have the ability to zoom in to a specific area. Once zoomed in they can select a specific job and the candidate will be taken to the job page.

Google Maps zoomed out
Google Maps zoomed out
Google Maps zoomed in and showing an open job posting
Google Maps zoomed in and showing an open job posting

Translations – Even with using the standard elements inside Career Site Builder using translations the labels can be updated. This works for English and all other languages turned on. Recruiting Marketing has translations for over fifty different languages built in.

Example of Translations inside Career Site Builder
Example of Translations inside Career Site Builder

Permissions – Access to Career Site Builder is granted through Rule Based Permissions. Once access is granted inside Career Site Builder Roles can be configured to limit the access to certain employees to different areas inside Career Site Builder. Access can also be limited by different Brands.

Analytics – provides customers insight into which sources are most effective and produce the best candidates, which allows them to adjust their media spending accordingly. In addition to source optimization, RMK Advanced Analytics also provides insights related to candidate behaviors, job distribution, campaigns, mobile traffic and other areas.Analytics – provides customers insight into which sources are most effective and produce the best candidates, which allows them to adjust their media spending accordingly. In addition to source optimization, RMK Advanced Analytics also provides insights related to candidate behaviors, job distribution, campaigns, mobile traffic and other areas.

Example of Advanced Analytics
Example of Advanced Analytics

Recruiting Marketing is a powerful module that if configured correctly can help companies attract the right type of candidates to become part of their team. By keeping the site simple and to the point but with a dash of corporate flair and culture candidate will want to apply.

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